Publications
Publications
- April 2004 (Revised September 2004)
- HBS Case Collection
IKEA Invades America
By: Youngme E. Moon
Abstract
In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in operation in the United States by 2013. Explores various options for managing this growth strategy.
Keywords
Growth And Development Strategy; Brands And Branding; Product Positioning; Goals And Objectives; Competitive Advantage; Globalized Firms And Management; Retail Industry; United States
Citation
Moon, Youngme E. "IKEA Invades America." Harvard Business School Case 504-094, April 2004. (Revised September 2004.)
About The Author
