Publications
Publications
- April 2004 (Revised July 2019)
- HBS Case Collection
Wal-Mart in Europe
By: J. Gunnar Trumbull and Louisa Neissa
Abstract
Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market.
Keywords
Globalized Markets and Industries; Distribution Channels; Expansion; Trade; Foreign Direct Investment; Retail Industry; Europe; Germany
Citation
Trumbull, J. Gunnar, and Louisa Neissa. "Wal-Mart in Europe." Harvard Business School Case 704-027, April 2004. (Revised July 2019.)