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Marks & Spencer: The Phoenix Rises (Multi-Media Case)

By: Joseph L. Bower
  • Format:Print
  • | Pages:11
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Abstract

Teaching Note to (9-304-034).

Keywords

Corporate Strategy; Brands and Branding; Perspective; Segmentation; Management Teams

Citation

Bower, Joseph L. "Marks & Spencer: The Phoenix Rises (Multi-Media Case)." Harvard Business School Teaching Note 304-085, April 2004.

About The Author

Joseph L. Bower

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