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Case HBS Case Collection April 2004 Marks & Spencer: The Phoenix Rises - A Multimedia Case Study |
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of the top team, many of whom he recruited in the subsequent 12 months. Focuses on restoring the power of the brand, building sub-brands to reach key market segments, and several developments in global sourcing. It is strongly recommended that users of this multimedia case first read the paper case on Marks & Spencer (product number 303096). To facilitate this recommendation, Harvard Business School Publishing makes available a bundle containing both items at a modest discount price: product number 7241BN.
Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom;
Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.
