Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Article
  • California Management Review

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

By: Gary P. Pisano and David J. Teece
  • Format:Print
  • | Pages:19 
ShareBar

Abstract

Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology commercialization, managers often assume that the intellectual property environment and the architecture of the industry are beyond their control. This need not be so. Shows how managers can shape both the appropriability regime and the architecture of the industry in ways that can benefit the innovator by blunting the actions of others who may endeavor to tap into the stream of profits generated by innovation. Even small firms can play important roles. Tools include putting information into the public domain, helping to shape standards, and promoting modularity.

Keywords

Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value

Citation

Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California Management Review 50, no. 1 (Fall 2007): 278–296.
  • Find it at Harvard

About The Author

Gary P. Pisano

Technology and Operations Management
→More Publications

More from the Authors

    • Journal of World Business

    Variety of Innovation in Global Value Chains

    By: Giulio Buciuni and Gary P. Pisano
    • December 2020
    • Faculty Research

    Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth

    By: Francesca Gino, Gary P. Pisano and Alexander Rohe
    • December 2020
    • Faculty Research

    Scaling Well by Doing Good: Motivating Talent at b.good

    By: Francesca Gino, Gary P. Pisano and Alexander Rohe
More from the Authors
  • Variety of Innovation in Global Value Chains By: Giulio Buciuni and Gary P. Pisano
  • Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth By: Francesca Gino, Gary P. Pisano and Alexander Rohe
  • Scaling Well by Doing Good: Motivating Talent at b.good By: Francesca Gino, Gary P. Pisano and Alexander Rohe
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College