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  • March 2004 (Revised February 2005)
  • Case
  • HBS Case Collection

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the program, its evolution, and the current challenges senior management faces in scaling up the program.

Keywords

History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy

Citation

Garvin, David A., and Lynne Levesque. "Emerging Business Opportunities at IBM (A)." Harvard Business School Case 304-075, March 2004. (Revised February 2005.)

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