Publications
Publications
  • March 2004 (Revised January 2008)
  • Case
  • HBS Case Collection

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
  • Format:Print
  • | Pages:32
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Abstract

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.

Keywords

Global Range; Globalized Firms and Management; Brands and Branding; Reputation

Citation

Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)

About The Author

John A. Quelch

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