Publications
Publications
- March 2004 (Revised January 2008)
- HBS Case Collection
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Abstract
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
Keywords
Citation
Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)