Publications
Publications
  • November 2006
  • Article
  • Journal of Product Innovation Management

Strategies of Innovation and Imitation of Product Languages

By: Roberto Verganti
  • Format:Print
  • | Pages:20
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Citation

Dell'Era, Claudio, and Roberto Verganti. "Strategies of Innovation and Imitation of Product Languages." Journal of Product Innovation Management 24, no. 6 (November 2006): 580–599.

About The Author

Roberto Verganti

Technology and Operations Management
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