Publications
Publications
  • summer 2003
  • Article
  • Design Management Journal

Design as Brokering of Languages: The Role of Designers in the Innovation Strategy of Italian Firms

By: Roberto Verganti
  • Format:Print
  • | Pages:9
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Citation

Verganti, Roberto. "Design as Brokering of Languages: The Role of Designers in the Innovation Strategy of Italian Firms." Design Management Journal 14, no. 3 (summer 2003): 34–42.

About The Author

Roberto Verganti

Technology and Operations Management
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