Skip to Main Content

June 2007
Article
Journal of Business Research

Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference

By: Nancy M. Puccinelli, Rohit Deshpandé and Alice M. Isen

Format:Print
| Pages:9

Keywords

Sales; Social Psychology

Citation

Puccinelli, Nancy M., Rohit Deshpandé, and Alice M. Isen. "Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference." Journal of Business Research 60, no. 6 (June 2007): 640–648.

Find it at Harvard

About The Author

Rohit Deshpande

Marketing

More Publications