Publications
Publications
  • January 2004 (Revised January 2005)
  • Case
  • HBS Case Collection

Delta Air Lines (B): The Launch of Song

By: Jan W. Rivkin and Laurent Therivel
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

Supplements the (A) case.

Keywords

Air Transportation Industry

Citation

Rivkin, Jan W., and Laurent Therivel. "Delta Air Lines (B): The Launch of Song." Harvard Business School Case 704-439, January 2004. (Revised January 2005.)

About The Author

Jan W. Rivkin

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