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  • January 2004 (Revised May 2004)
  • Background Note
  • HBS Case Collection

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda
  • Format:Print
  • | Pages:12
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Abstract

This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial firms. The case discusses how practice strategy involves positioning the practice on a spectrum of services and aligning the organization and its professionals to the position. Practices are subjected continuously to forces that move their positioning. To be successful, practices must dynamically reposition or realign themselves. The csae concludes with a discussion of the corporate strategy challenges facing multipractice professional service firms.

Keywords

Corporate Strategy; Service Industry

Citation

Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
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About The Author

Ashish Nanda

Strategy
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