Publications
Publications
- January 2004 (Revised August 2007)
- HBS Case Collection
Internet Customer Acquisition Strategy at Bankinter (TN)
By: Francisco de Asis Martinez-Jerez and V.G. Narayanan
Abstract
Teaching Note to (9-103-021).
Keywords
Citation
Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004, January 2004. (Revised August 2007.)