Publications
Publications
  • January 2004 (Revised August 2007)
  • Teaching Note
  • HBS Case Collection

Internet Customer Acquisition Strategy at Bankinter (TN)

By: Francisco de Asis Martinez-Jerez and V.G. Narayanan
  • Format:Print
  • | Pages:16
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Abstract

Teaching Note to (9-103-021).

Keywords

Banking Industry; Information Technology Industry; Spain

Citation

Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004, January 2004. (Revised August 2007.)

About The Author

V.G. Narayanan

Accounting and Management
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