Publications
Publications
  • May 1976
  • Article
  • American Economic Review

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter
  • Format:Print
  • | Pages:9
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Keywords

Decision Choices and Conditions; Media; Markets; Performance

Citation

Porter, M. E. "Interbrand Choice, Media Mix and Market Performance." American Economic Review 66, no. 2 (May 1976): 398–406.

About The Author

Michael E. Porter

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