Publications
Publications
  • January 2004 (Revised May 2008)
  • Case
  • HBS Case Collection

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper
  • Format:Print
  • | Pages:4
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Abstract

No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis.

Keywords

History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams

Citation

Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)

About The Author

Thomas R. Piper

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