Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2003 (Revised March 2004)
  • Case
  • HBS Case Collection

FIRA: Confronting the Mexican Agricultural Crisis

By: James E. Austin, Michael Chu and Cate Reavis
  • Format:Print
  • | Language:English
  • | Pages:20
ShareBar

Abstract

In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to compete, and many were leaving farming for the city. Francisco Mere, director of FIRA, a second-tier development bank, was in the process of developing and implementing a new strategy that would more effectively and efficiently reinvigorate the Mexican agricultural system.

Keywords

Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry

Citation

Austin, James E., Michael Chu, and Cate Reavis. "FIRA: Confronting the Mexican Agricultural Crisis." Harvard Business School Case 304-032, December 2003. (Revised March 2004.)
  • Find it at Harvard

About The Author

James E. Austin

→More Publications

More from the Authors

    • February 2024 (Revised June 2024)
    • Faculty Research

    Asian Community Development Corporation: Building Housing and Community

    By: Michael Chu and Alexis Lefort
    • August 2023 (Revised December 2023)
    • Faculty Research

    Money Fellows: The Quest for Expansion

    By: Álvaro Rodríguez Arregui, Michael Chu and Ahmed Dahawy
    • October 2022
    • Faculty Research

    Ceibal: Sustaining and Scaling Educational Innovation in Uruguay

    By: John J-H Kim, Michael Chu and Mariana Cal
More from the Authors
  • Asian Community Development Corporation: Building Housing and Community By: Michael Chu and Alexis Lefort
  • Money Fellows: The Quest for Expansion By: Álvaro Rodríguez Arregui, Michael Chu and Ahmed Dahawy
  • Ceibal: Sustaining and Scaling Educational Innovation in Uruguay By: John J-H Kim, Michael Chu and Mariana Cal
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.