Publications
Publications
  • December 2003
  • Case
  • HBS Case Collection

Fox and the NFL-1998

By: Bharat N. Anand and Catherine M. Conneely
  • Format:Print
  • | Pages:3
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Abstract

In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show Seinfeld on NBC) that this would be the show's last season, and the decision by Warner Brothers to invite multiple bids for its hit drama ER (which also aired on NBC). Describes how these various deals were concluded.

Keywords

Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry

Citation

Anand, Bharat N., and Catherine M. Conneely. "Fox and the NFL-1998." Harvard Business School Case 704-444, December 2003.

About The Author

Bharat N. Anand

Strategy
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