Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2003
  • Case
  • HBS Case Collection

Fox and the NFL-1998

By: Bharat N. Anand and Catherine M. Conneely
  • Format:Print
  • | Pages:3
ShareBar

Abstract

In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show Seinfeld on NBC) that this would be the show's last season, and the decision by Warner Brothers to invite multiple bids for its hit drama ER (which also aired on NBC). Describes how these various deals were concluded.

Keywords

Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry

Citation

Anand, Bharat N., and Catherine M. Conneely. "Fox and the NFL-1998." Harvard Business School Case 704-444, December 2003.
  • Educators
  • Purchase

About The Author

Bharat N. Anand

Strategy
→More Publications

More from the Authors

    • 2021
    • Strategic Management Review

    The Virtues and Limitations of Dynamic Capabilities

    By: Bharat Anand and David J. Collis
    • 2018
    • Faculty Research

    The Limitations of Dynamic Capabilities

    By: David J. Collis and Bharat Anand
    • 2018
    • Faculty Research

    The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance

    By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
More from the Authors
  • The Virtues and Limitations of Dynamic Capabilities By: Bharat Anand and David J. Collis
  • The Limitations of Dynamic Capabilities By: David J. Collis and Bharat Anand
  • The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College