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  • December 2003 (Revised January 2004)
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7-Eleven, Inc.

By: David E. Bell and Hal Hogan
  • Format:Print
  • | Pages:30
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Abstract

Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.

Keywords

Distribution; Adoption; Success; Sales; Food; Food and Beverage Industry; Retail Industry; Japan; United States

Citation

Bell, David E., and Hal Hogan. "7-Eleven, Inc." Harvard Business School Case 504-057, December 2003. (Revised January 2004.)
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About The Author

David E. Bell

Marketing
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Related Work

    • March 2005
    • Faculty Research

    7-Eleven, Inc. (TN)

    By: David E. Bell
Related Work
  • 7-Eleven, Inc. (TN) By: David E. Bell
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