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  • November 2003
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Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G

By: William A. Sahlman and Ryland Matthew Willis
  • Format:Print
  • | Pages:15
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Abstract

Describes a set of decisions confronting some managers in the oral care division of Procter & Gamble. They must decide whether to buy a company that has developed an inexpensive, battery-operated toothbrush. The company's product has done well in one market, but determining an appropriate value and structure is challenging.

Keywords

Valuation; Innovation and Management; Corporate Entrepreneurship; Mergers and Acquisitions; Product Launch; Corporate Finance; Retail Industry

Citation

Sahlman, William A., and Ryland Matthew Willis. "Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G." Harvard Business School Case 804-099, November 2003.
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About The Author

William A. Sahlman

Entrepreneurial Management
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Related Work

    • November 2003
    • Faculty Research

    Procter & Gamble 2000 (B)

    By: William A. Sahlman and Ryland Matthew Willis
Related Work
  • Procter & Gamble 2000 (B) By: William A. Sahlman and Ryland Matthew Willis
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