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  • November 2003 (Revised August 2006)
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Union Corrugating Company (B)

By: Paul W. Marshall and Julia Stevens
  • Format:Print
  • | Pages:14
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Abstract

Lauri Union, president of Union Corrugating Co., has successfully transformed her family's corrugated steel roofing and siding manufacturer into a successful enterprise. Reviews how Union turned the struggling company around and also considers the management structure she put in place so that she could effectively run the Fayetteville, N.C.-based company from her home in Boston. In 2003, the company is facing a number of competitive threats, and Union is wondering how best to address these threats, while also seeking a greater balance in her life between work and family.

Keywords

Risk Management; Competition; Work-Life Balance; Success; Change Management; Management Systems; Construction Industry; Manufacturing Industry; Steel Industry; Boston; North Carolina

Citation

Marshall, Paul W., and Julia Stevens. "Union Corrugating Company (B)." Harvard Business School Case 804-003, November 2003. (Revised August 2006.)
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About The Author

Paul W. Marshall

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Related Work

    • December 2006 (Revised June 2013)
    • Faculty Research

    Union Corrugating Company (A) and (B)

    By: Paul W. Marshall
    • June 2013
    • Faculty Research

    Union Corrugating Co. (Video Supplement)

    By: Jim Sharpe
Related Work
  • Union Corrugating Company (A) and (B) By: Paul W. Marshall
  • Union Corrugating Co. (Video Supplement) By: Jim Sharpe
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