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  • October 2003 (Revised January 2004)
  • Case
  • HBS Case Collection

BSE in Canada

By: Ray A. Goldberg and Kevin Allison
  • Format:Print
  • | Pages:14
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Abstract

A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the future?

Keywords

Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Health Industry; Canada

Citation

Goldberg, Ray A., and Kevin Allison. "BSE in Canada." Harvard Business School Case 904-413, October 2003. (Revised January 2004.)
  • Find it at Harvard

About The Author

Ray A. Goldberg

→More Publications

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More from the Authors
  • Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture By: Ray A. Goldberg, Rachel Lee and Canning Malkin
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
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