Publications
Publications
- September 2003
- HBS Case Collection
Driving Change at Seagate
By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski
Abstract
A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk drives for computers. After going private as part of the turnaround, Seagate executed a successful public offering in 2002. Several months later, the CEO wonders how to convince investors that the capabilities built in Seagate's turnaround will help the company flourish and innovate in a demanding technology industry.
Keywords
Growth And Development; Transformation; Business And Shareholder Relations; Collaborative Innovation And Invention; Groups And Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry
Citation
Kanter, Rosabeth M., Douglas A Raymond, and Lyn Baranowski. "Driving Change at Seagate." Harvard Business School Case 304-002, September 2003.
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