Faculty & Research
Publications
Publications
  • September 2003
  • Case
  • HBS Case Collection

Driving Change at Seagate

By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski
  • Format:Print
  • | Pages:20
ShareBar

Abstract

A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk drives for computers. After going private as part of the turnaround, Seagate executed a successful public offering in 2002. Several months later, the CEO wonders how to convince investors that the capabilities built in Seagate's turnaround will help the company flourish and innovate in a demanding technology industry.

Keywords

Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry

Citation

Kanter, Rosabeth M., Douglas A Raymond, and Lyn Baranowski. "Driving Change at Seagate." Harvard Business School Case 304-002, September 2003.

About The Author

Rosabeth M. Kanter

General Management
More Publications

More from the Authors