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Exercise
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October 2003
(Revised January 2016)
The BCPC Internet Strategy Team: An Exercise
by
Amy C. Edmondson and Laura Feldman
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Abstract
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a recommendation about whether to conduct a full-scale launch of a new high-speed Internet access service. In the class session, groups of six participants are asked to conduct team meetings to arrive at a consensus about the launch decision—drawing from the information contained in the shared case and from privately held information contained in individual role sheets provided separately to each member. Although different team members hold very different perspectives about the launch, teams can arrive at thoughtful recommendations by working together to share their knowledge.
Keywords: Groups and Teams;
Decision Making;
Risk and Uncertainty;
Information Management;
Perspective;
Product Launch;
Internet;
Knowledge Sharing;
Telecommunications Industry;
