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  • October 2003 (Revised January 2016)
  • Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a recommendation about whether to conduct a full-scale launch of a new high-speed Internet access service. In the class session, groups of six participants are asked to conduct team meetings to arrive at a consensus about the launch decision—drawing from the information contained in the shared case and from privately held information contained in individual role sheets provided separately to each member. Although different team members hold very different perspectives about the launch, teams can arrive at thoughtful recommendations by working together to share their knowledge.

Keywords

Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry

Citation

Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
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About The Author

Amy C. Edmondson

Technology and Operations Management
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Related Work

    • October 2003 (Revised December 2015)
    • Faculty Research

    The BCPC Internet Strategy Team: Jan Trow

    By: Amy C. Edmondson and Laura Feldman
    • October 2003 (Revised January 2016)
    • Faculty Research

    The BCPC Internet Strategy Team: An Exercise

    By: Amy C. Edmondson and Laura Feldman
    • October 2003 (Revised January 2016)
    • Faculty Research

    The BCPC Internet Strategy Team: Morgan Jones

    By: Amy C. Edmondson and Laura Feldman
    • October 2003 (Revised January 2016)
    • Faculty Research

    The BCPC Internet Strategy Team: Chris Berkowitz

    By: Amy C. Edmondson and Laura Feldman
    • October 2003 (Revised January 2016)
    • Faculty Research

    The BCPC Internet Strategy Team: Alex Wilson

    By: Amy C. Edmondson and Laura Feldman
    • October 2003 (Revised January 2016)
    • Faculty Research

    The BCPC Internet Strategy Team: Terry Maneri

    By: Amy C. Edmondson and Laura Feldman
    • October 2003 (Revised January 2016)
    • Faculty Research

    The BCPC Internet Strategy Team: Robin Rhee

    By: Amy C. Edmondson and Laura Feldman
    • February 2008 (Revised February 2017)
    • Faculty Research

    The BCPC Internet Strategy Team: An Exercise

    By: Amy Edmondson and Barbara Larson
Related Work
  • The BCPC Internet Strategy Team: Jan Trow By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: An Exercise By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: Morgan Jones By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: Chris Berkowitz By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: Alex Wilson By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: Terry Maneri By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: Robin Rhee By: Amy C. Edmondson and Laura Feldman
  • The BCPC Internet Strategy Team: An Exercise By: Amy Edmondson and Barbara Larson
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