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  • October 2003
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ABS Global

By: David E. Bell, Hal Hogan and Jose M. M. Porraz
  • Format:Print
  • | Pages:18 
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Abstract

ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to conceptualize its go-to-market strategy.

Keywords

Acquisition; Production; Global Strategy; Distribution; Adaptation; Agriculture And Agribusiness Industry; Australia

Citation

Bell, David E., Hal Hogan, and Jose M. M. Porraz. "ABS Global." Harvard Business School Case 504-053, October 2003.
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About The Author

David E. Bell

Marketing
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Related Work

    • February 2004
    • Faculty Research

    ABS Global (TN)

    By: David E. Bell
Related Work
  • ABS Global (TN) By: David E. Bell
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