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Publications
  • October 2003 (Revised December 2003)
  • Case
  • HBS Case Collection

Orange Imagineering

By: Joseph B. Lassiter III and Todd H Thedinga
  • Format:Print
  • | Pages:23
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Abstract

As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange Telecom. He has resources that he never imagined, but getting Orange's attention is very hard to do.

Keywords

Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe

Citation

Lassiter, Joseph B., III, and Todd H Thedinga. "Orange Imagineering." Harvard Business School Case 804-048, October 2003. (Revised December 2003.)

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