Publications
Publications
  • December 2005
  • Article
  • Marketing Letters

Adjusting Choice Models to Better Predict Market Behavior

By: Greg Allenby, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter and Joan Walker
  • Format:Print
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Keywords

Decision Choices and Conditions; Markets; Behavior

Citation

Allenby, Greg, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter, and Joan Walker. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, nos. 3/4 (December 2005).

About The Author

Elie Ofek

Marketing
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