December 2005
Article
Marketing Letters

Adjusting Choice Models to Better Predict Market Behavior

By: Greg Allenby, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter and Joan Walker

Format:Print

Keywords

Decision Choices and Conditions; Markets; Behavior

Citation

Allenby, Greg, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter, and Joan Walker. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, nos. 3/4 (December 2005).