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Article | Marketing Letters | December 2005

Adjusting Choice Models to Better Predict Market Behavior

by Greg Allenby, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter and Joan Walker

Keywords: Decision Choices and Conditions; Markets; Behavior;

Format: Print

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Citation:

Allenby, Greg, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter, and Joan Walker. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, nos. 3/4 (December 2005).

About the Author

T.J. Dermot Dunphy Professor of Business Administration

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