Case | HBS Case Collection | September 2003

Upromise 2002

by William A. Sahlman

Abstract

Describes a set of decisions confronting the senior management of a company that has established a loyalty rewards program allocating cash to tax-advantaged college savings accounts for participants. The company has recruited a new CEO and needs to raise additional capital in the post-Internet bubble period.

Keywords: Corporate Entrepreneurship; Venture Capital; Management Teams; Capital; Internet; Decisions;

Format: Print 16 pages Find at Harvard

Citation:

Sahlman, William A. "Upromise 2002." Harvard Business School Case 804-058, September 2003.

About the Author

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William A. Sahlman
Baker Foundation Professor, Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration, Emeritus
Entrepreneurial Management

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