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  • September 2003
  • Case
  • HBS Case Collection

Upromise 2002

By: William A. Sahlman
  • Format:Print
  • | Pages:16
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Abstract

Describes a set of decisions confronting the senior management of a company that has established a loyalty rewards program allocating cash to tax-advantaged college savings accounts for participants. The company has recruited a new CEO and needs to raise additional capital in the post-Internet bubble period.

Keywords

Corporate Entrepreneurship; Venture Capital; Management Teams; Capital; Internet and the Web; Decisions

Citation

Sahlman, William A. "Upromise 2002." Harvard Business School Case 804-058, September 2003.

About The Author

William A. Sahlman

Entrepreneurial Management
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