Publications
Publications
- September 2003 (Revised December 2003)
- HBS Case Collection
Royal Caribbean Cruises Ltd.
By: F. Warren McFarlan and Valerie Massoni
Abstract
Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system is most appropriate.
Keywords
Management Systems; Resource Allocation; Planning; Situation or Environment; Information Technology; Air Transportation Industry
Citation
McFarlan, F. Warren, and Valerie Massoni. "Royal Caribbean Cruises Ltd." Harvard Business School Case 304-019, September 2003. (Revised December 2003.)