Publications
Publications
- August 2003 (Revised May 2005)
- HBS Case Collection
Four Products: Predicting Diffusion (TN)
Abstract
Teaching Note for (5-502-045).
Citation
Gourville, John T. "Four Products: Predicting Diffusion (TN)." Harvard Business School Teaching Note 504-043, August 2003. (Revised May 2005.)