Publications
Publications
- December 2007
- Analyses of Social Issues and Public Policy
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and Max Bazerman
Abstract
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental behaviors (1) in the context of denying harm to the environment than in the context of claiming to help the environment, and (2) in situations where behaviors are evaluated subjectively than in situations where behaviors are evaluated more objectively. In Study 2, we explored the relationship between self-perceptions of environmentalism and environmental behaviors. Our data suggest that environmentally friendly behaviors may be promoted by leading people to perceive themselves as good environmentalists.
Keywords
Research; Environmental Sustainability; Behavior; Cognition and Thinking; Identity; Perception; Personal Characteristics
Citation
Wade-Benzoni, Kimberly A., Min Li, Leigh L. Thompson, and Max Bazerman. "The Malleability of Environmentalism." Analyses of Social Issues and Public Policy 7, no. 1 (December 2007).
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