Publications
Publications
- August 2003
- HBS Case Collection
Amnesty International
By: John A. Quelch
Abstract
Amnesty International is a nonprofit human rights advocacy organization. Describes the challenges facing the organization and the role of branding.
Keywords
Citation
Quelch, John A., and Nathalie Laidler. "Amnesty International." Harvard Business School Case 504-024, August 2003.