Publications
Publications
  • August 2003
  • Case
  • HBS Case Collection

BRAC and Aarong Commercial Brands, The

By: John A. Quelch
  • Format:Print
  • | Pages:22
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Abstract

BRAC is the world's largest NGO and has recently initiated a number of successful profit-making commercial enterprises, ranging from dairy processing to vegetable exports, as well as a university. Explores the tensions and benefits of a major nonprofit entering the commercial arena and the consequences for the organization.

Keywords

Business or Company Management; Commercialization; For-Profit Firms; Non-Governmental Organizations

Citation

Quelch, John A., and Nathalie Laidler. "BRAC and Aarong Commercial Brands, The." Harvard Business School Case 504-013, August 2003.

About The Author

John A. Quelch

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