Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2003
  • Case
  • HBS Case Collection

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman
  • Format:Print
  • | Pages:15
ShareBar

Abstract

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion: how quickly should the company expand and should that growth occur regionally or nationally? A secondary issue involves the question of brand stewardship, namely, who is in the best position to steward the brand as it continues to grow over the next decade?

Keywords

Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

Citation

Moon, Youngme E., Lucy Cummings, Sonali Sampat, Sam Thakarar, and Kerry Herman. "In-N-Out Burger." Harvard Business School Case 503-096, June 2003.
  • Educators
  • Purchase

About The Author

Youngme Moon

General Management
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    Shore Capital Partners: 2025

    By: Boris Groysberg and Kerry Herman
    • April 2025
    • Faculty Research

    Setting a CEO Agenda: Ole Rosgaard at Greif

    By: Krishna Palepu and Kerry Herman
    • January 2025 (Revised March 2025)
    • Faculty Research

    Gavi and the 'Next' Pandemic

    By: Tarun Khanna and Kerry Herman
More from the Authors
  • Shore Capital Partners: 2025 By: Boris Groysberg and Kerry Herman
  • Setting a CEO Agenda: Ole Rosgaard at Greif By: Krishna Palepu and Kerry Herman
  • Gavi and the 'Next' Pandemic By: Tarun Khanna and Kerry Herman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.