Publications
Publications
  • July 2003
  • Case
  • HBS Case Collection

CARE USA

By: John A. Quelch
  • Format:Print
  • | Pages:34
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Abstract

CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits.

Keywords

Nonprofit Organizations; Marketing Communications; Brands and Branding; United States

Citation

Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.

About The Author

John A. Quelch

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