Publications
Publications
- July 2003
- HBS Case Collection
CARE USA
By: John A. Quelch
Abstract
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits.
Keywords
Citation
Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.