Publications
Publications
- June 2003 (Revised October 2003)
- HBS Case Collection
Habitat for Humanity International: Brand Valuation
By: John A. Quelch
Abstract
Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major nonprofit and what is critical for building and protecting brand value.
Keywords
Citation
Quelch, John A., and Nathalie Laidler. "Habitat for Humanity International: Brand Valuation." Harvard Business School Case 503-101, June 2003. (Revised October 2003.)