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  • June 2003 (Revised October 2003)
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Habitat for Humanity International: Brand Valuation

By: John A. Quelch
  • Format:Print
  • | Pages:27
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Abstract

Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major nonprofit and what is critical for building and protecting brand value.

Keywords

Nonprofit Organizations; Valuation; Brands and Branding

Citation

Quelch, John A., and Nathalie Laidler. "Habitat for Humanity International: Brand Valuation." Harvard Business School Case 503-101, June 2003. (Revised October 2003.)
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About The Author

John A. Quelch

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