Publications
Publications
  • June 2003 (Revised March 2008)
  • Case
  • HBS Case Collection

Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene

By: Regina E. Herzlinger and Marc Aquino
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Personalized medicine requires the identification of mutated genes. Schering-Plough's search for the one related to asthma requires finding families with the disease. Examines the industry that helps conduct such research, including contract research organizations.

Keywords

Health Disorders; Research and Development; Genetics; Biotechnology Industry; Pharmaceutical Industry

Citation

Herzlinger, Regina E., and Marc Aquino. "Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene." Harvard Business School Case 303-044, June 2003. (Revised March 2008.)

About The Author

Regina E. Herzlinger

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