Publications
Publications
  • June 2003
  • Case
  • HBS Case Collection

Ford Argentina: Transforming a Global Industry in a Local Market

By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard
  • Format:Print
  • | Pages:28
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Abstract

The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic crisis suffered in Argentina.

Keywords

Business Subsidiaries; Financial Crisis; Global Strategy; Technological Innovation; Problems and Challenges; Internet

Citation

Applegate, Lynda M., Ramiro Montealegre, Laureano Berasategui, and Paula Rodriguez Etchard. "Ford Argentina: Transforming a Global Industry in a Local Market." Harvard Business School Case 803-093, June 2003.

About The Author

Lynda M. Applegate

Entrepreneurial Management
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