Publications
Publications
  • June 2003 (Revised October 2004)
  • Case
  • HBS Case Collection

Novartis: The Challenge of Success (C)

By: Sandra J. Sucher and Stacy McManus
  • Format:Print
  • | Pages:4
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Abstract

Supplements the (A) and (B) cases.

Keywords

Pharmaceutical Industry; Biotechnology Industry

Citation

Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (C)." Harvard Business School Case 603-045, June 2003. (Revised October 2004.)

About The Author

Sandra J. Sucher

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