Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2003 (Revised October 2004)
  • Case
  • HBS Case Collection

Novartis: The Challenge of Success (C)

By: Sandra J. Sucher and Stacy McManus
  • Format:Print
  • | Pages:4
ShareBar

Abstract

Supplements the (A) and (B) cases.

Keywords

Pharmaceutical Industry; Biotechnology Industry

Citation

Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (C)." Harvard Business School Case 603-045, June 2003. (Revised October 2004.)
  • Educators
  • Purchase

About The Author

Sandra J. Sucher

General Management
→More Publications

More from the Authors

    • March 2025 (Revised March 2025)
    • Faculty Research

    Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU

    By: Sandra J. Sucher and Bethelehem Y Araya
    • March 2025
    • Faculty Research

    Boeing's Turbulent Trajectory: A Timeline of Compounding Crises and Broken Trust (January 2020 - September 2024)

    By: Sandra J. Sucher and Samantha N. Smith
    • March–April 2024
    • Harvard Business Review

    How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management

    By: David M. Bersoff, Sandra J. Sucher and Peter Tufano
More from the Authors
  • Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU By: Sandra J. Sucher and Bethelehem Y Araya
  • Boeing's Turbulent Trajectory: A Timeline of Compounding Crises and Broken Trust (January 2020 - September 2024) By: Sandra J. Sucher and Samantha N. Smith
  • How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management By: David M. Bersoff, Sandra J. Sucher and Peter Tufano
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.