Peabody Simpson at the Crossroads

Rajiv  Lal; Nitin   Nohria; Leslie  Freeman

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Case | HBS Case Collection | June 2003

Peabody Simpson at the Crossroads

by Rajiv Lal, Nitin Nohria and Leslie Freeman

Abstract

Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the end of the week. Alec Hastings, head of Global Institutional Securities, wanted an update on year-to-date expense. They sat at their favorite watering hole and discussed the challenge of cutting $600 million out of the operating budget.

Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design;

Format: Print

7 pages

Educators Purchase

Citation:

Lal, Rajiv, Nitin Nohria, and Leslie Freeman. "Peabody Simpson at the Crossroads." Harvard Business School Case 503-112, June 2003.

About the Authors

Rajiv Lal

Stanley Roth, Sr. Professor of Retailing
Co-Unit Head, Marketing

Marketing

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Nitin Nohria

George F. Baker Professor of Administration
Dean of the Faculty

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Valentina Tereshkova: Conquering Space

Boris Groysberg and Annelena Lobb

Citation:
Groysberg, Boris, and Annelena Lobb. "Valentina Tereshkova: Conquering Space." Harvard Business School Case 421-005, July 2020. View Details

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Case | HBS Case Collection | June 2020

In-housing Digital Marketing at Sprint Corp.

David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions in-house to enhance the company’s ability to respond to the market in real-time. Early results suggested the plan was working, but Sprint continued to face fierce competition from its rivals. Sprint’s subscriber losses mounted as it attempted to merge with T-Mobile. Could digital marketing stem the losses and win consumers’ hearts?

Keywords: Advertising; Online Advertising; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States;

Citation:
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020. View Details

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Case | HBS Case Collection | April 2020 (Revised April 2020)

Unrest in Chile

Vincent Pons, William Mullins, John Masko, Annelena Lobb and Rafael Di Tella

In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to becoming the continent’s first developed country. But in October of 2019, a mass protest movement ground the country to a halt and shocked its political class, showing the world a different Chile—one defined by inequality, social distrust, and a young generation of political activists. As Chile prepared to vote in the fall of 2020 on whether to adopt a new constitution, could it sculpt a more equitable society while remaining “the exception” on a continent known for its political instability? Or would Chile’s prosperity go the same way as its neoliberal experiment?

Keywords: Developing Countries and Economies; Macroeconomics; Economy; Political Elections; Public Opinion; Social Issues; Equality and Inequality; System Shocks; Chile; Latin America;

Citation:
Pons, Vincent, William Mullins, John Masko, Annelena Lobb, and Rafael Di Tella. "Unrest in Chile." Harvard Business School Case 720-033, April 2020. (Revised April 2020.) View Details

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Peabody Simpson at the Crossroads

Abstract

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