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Publications
Publications
  • 5 Nov 2005 - 8 Nov 2005
  • Conference Presentation

New Perspectives on the Business Value of IT

By: David James Brunner, Bradley R. Staats and Marco Iansiti
  • Format:Print
  • | Language:English
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Abstract

We sought to unravel the link between IT investment and firm performance by examining deployed IT functionality (ITF). First, ITF appears to be an important link in the IT spend to business value chain. Second, ITF does not seem to be a commodity and has characteristics of a strategic resource. Third, firms with extensive ITF grow faster and on the margin breadth of ITF is more valuable than depth. Lastly, we find that faster growing firms may manage IT more efficiently than slower growers.

Keywords

Perspective; Value; Performance; Investment; Management Analysis, Tools, and Techniques; Information Technology; Information Technology Industry

Citation

Brunner, David James, Bradley R. Staats, and Marco Iansiti. "New Perspectives on the Business Value of IT." Paper presented at the INFORMS Annual Meeting, San Francisco, CA, November 5–8, 2005.

About The Author

Marco Iansiti

Technology and Operations Management
→More Publications

More from the Authors

    • 2023
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    How Wicked Problems Drive Business Performance: A Review of the Academic Literature

    By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
    • 2023
    • Faculty Research

    Firm Purpose and Problem Wickedness: A Review of the Academic Literature

    By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
    • March 2023
    • Faculty Research

    Moderna

    By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
More from the Authors
  • How Wicked Problems Drive Business Performance: A Review of the Academic Literature By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
  • Firm Purpose and Problem Wickedness: A Review of the Academic Literature By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
  • Moderna By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
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