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  • June 2003 (Revised May 2004)
  • Exercise

The Pacific Sentinel: Role for Alex Martinez

By: Kathleen L. McGinn and Dina R. Pradel
  • Format:Print
  • | Pages:10
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Abstract

A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan for how the money should be spent.

Keywords

Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States

Citation

McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Alex Martinez." Harvard Business School Exercise 903-136, June 2003. (Revised May 2004.)
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About The Author

Kathleen L. McGinn

Negotiation, Organizations & Markets
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  • Not Everyone’s Cup of Coffee: Organizing the Café Industry By: Jillian J. Jordan, Anoushka Kiyawat and Kathleen McGinn
  • Teaching Note for Río Curicó: A Six-Party Negotiation Exercise By: Julian Zlatev, Kathleen McGinn and Rachel Drapper
  • Teaching Note for Endesa Chile: Raising the Ralco Dam By: Julian Zlatev, Kathleen L. McGinn, Katherine Chen and Rachel Drapper
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