June 2003 (Revised September 2004)
Exercise

The Pacific Sentinel: Role for Chris Coleman

By: Kathleen L. McGinn and Dina R. Pradel

Format:Print
| Pages:9

Abstract

A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan for how the money should be spent.

Keywords

Negotiation; Conflict of Interests; Decision Making; Publishing Industry

Citation

McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Chris Coleman." Harvard Business School Exercise 903-133, June 2003. (Revised September 2004.)