Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2003 (Revised September 2005)
  • Case
  • HBS Case Collection

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell
  • Format:Print
  • | Language:English
  • | Pages:30
ShareBar

Abstract

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.

Keywords

Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry

Citation

Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
  • Educators
  • Purchase

About The Author

Frances X. Frei

Technology and Operations Management
→More Publications

More from the Authors

    • June 2021
    • Faculty Research

    Bozoma Saint John: Leading with Authenticity and Urgency

    By: Frances X. Frei, Francesca Gino and Youngme Moon
    • June 2021
    • Faculty Research

    Bozoma Saint John: Leading with Authenticity and Urgency

    By: Francesca Gino and Frances X. Frei
    • May 2021
    • Faculty Research

    Megan Ming Francis: Leadership and Racial Injustice

    By: Francesca Gino, Frances X. Frei and Youngme Moon
More from the Authors
  • Bozoma Saint John: Leading with Authenticity and Urgency By: Frances X. Frei, Francesca Gino and Youngme Moon
  • Bozoma Saint John: Leading with Authenticity and Urgency By: Francesca Gino and Frances X. Frei
  • Megan Ming Francis: Leadership and Racial Injustice By: Francesca Gino, Frances X. Frei and Youngme Moon
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College