April 2003 (Revised September 2005)
Case
HBS Case Collection

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell

Format:Print
| Language:English
| Pages:30

Abstract

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.

Keywords

Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry

Citation

Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)