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  • April 2003 (Revised December 2006)
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ZARA: Fast Fashion

By: Pankaj Ghemawat and Jose Luis Nueno
  • Format:Print
  • | Pages:35
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Abstract

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.

Keywords

Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain

Citation

Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Case 703-497, April 2003. (Revised December 2006.)
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Related Work

    • April 2003 (Revised December 2006)
    • Faculty Research

    ZARA: Fast Fashion

    By: Pankaj Ghemawat and Jose Luis Nueno
Related Work
  • ZARA: Fast Fashion By: Pankaj Ghemawat and Jose Luis Nueno
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