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  • April 2003 (Revised February 2004)
  • Case
  • HBS Case Collection

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
  • Format:Print
  • | Pages:28
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Abstract

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital imaging to revitalize Kodak.

Keywords

History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

Citation

Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak (A)." Harvard Business School Case 703-503, April 2003. (Revised February 2004.)

About The Author

Rebecca M. Henderson

General Management
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