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  • April 2003 (Revised November 2005)
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Trend Micro (B)

By: Lynn S. Paine and Kim Bettcher
  • Format:Print
  • | Pages:5
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Abstract

The Trend Micro team's discussion of consumer strategy at its quarterly meeting in Germany provides an opportunity to assess the effectiveness of the team's decision process.

Keywords

Decision Making; Management Teams; Business Strategy; Diversity; Information Technology Industry; Germany

Citation

Paine, Lynn S., and Kim Bettcher. "Trend Micro (B)." Harvard Business School Case 303-085, April 2003. (Revised November 2005.)
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About The Author

Lynn S. Paine

General Management
→More Publications

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More from the Authors
  • What Does 'Stakeholder Capitalism' Mean to You?: A Guide to the Four Main Types By: Lynn S. Paine
  • Corporate Leaders Say They Are for Stakeholder Capitalism—But Which Version Exactly?: A Critical Look at Four Varieties By: Lynn S. Paine
  • Strive Asset Management By: Suraj Srinivasan, Lynn S. Paine and Aldo Sesia
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