Publications
Publications
- April 2003 (Revised November 2005)
- HBS Case Collection
Trend Micro (B)
By: Lynn S. Paine and Kim Bettcher
Abstract
The Trend Micro team's discussion of consumer strategy at its quarterly meeting in Germany provides an opportunity to assess the effectiveness of the team's decision process.
Keywords
Decision Making; Management Teams; Business Strategy; Diversity; Information Technology Industry; Germany
Citation
Paine, Lynn S., and Kim Bettcher. "Trend Micro (B)." Harvard Business School Case 303-085, April 2003. (Revised November 2005.)