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  • March 2003 (Revised November 2005)
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Trend Micro (A)

By: Lynn S. Paine and Kim Bettcher
  • Format:Print
  • | Pages:26
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Abstract

The founder and CEO of Trend Micro is seeking to develop an effective decision-making process for the company's multicultural executive team as part of his effort to develop a more cohesive and focused global organization. This case describes the company's growth and development, including the efforts made to develop an approach to decision making that melds the best of Eastern and Western cultures.

Keywords

Decision Making; Management Teams; Diversity; Information Technology Industry

Citation

Paine, Lynn S., and Kim Bettcher. "Trend Micro (A)." Harvard Business School Case 303-065, March 2003. (Revised November 2005.)
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About The Author

Lynn S. Paine

General Management
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Related Work

    • April 2003 (Revised November 2005)
    • Faculty Research

    Trend Micro (B)

    By: Lynn S. Paine and Kim Bettcher
Related Work
  • Trend Micro (B) By: Lynn S. Paine and Kim Bettcher
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