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Monitoring the Health of Customer Relationships

By: Das Narayandas
  • Format:Print
  • | Pages:10
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Abstract

Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships.

Keywords

Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations

Citation

Narayandas, Das. "Monitoring the Health of Customer Relationships." Harvard Business School Background Note 503-081, March 2003.

About The Author

Das Narayandas

Marketing
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