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Customer Migration and Customer Types

By: Das Narayandas
  • Format:Print
  • | Pages:6
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Abstract

Describes the evolution of customer relationships using the price vs. cost-to-serve matrix.

Keywords

Customer Focus and Relationships; Cost; Price; Service Operations

Citation

Narayandas, Das. "Customer Migration and Customer Types." Harvard Business School Background Note 503-072, March 2003.

About The Author

Das Narayandas

Marketing
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