Publications
Publications
- March 2003
- HBS Case Collection
Managing a Customer Relationship Over Time
By: Das Narayandas
Abstract
Describes the different ways in which vendors can sell a portfolio of products to industrial customers.
Keywords
Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
Citation
Narayandas, Das. "Managing a Customer Relationship Over Time." Harvard Business School Background Note 503-071, March 2003.